Want To Know About US

ABOUT US

Fab by Ritika’s is an Indian fashion brand that representsstyle & quality since 2014. Effortless style, authenticity and easy-goingliving are at the heart of the brand’s philosophy. We pay maximum attention to fabric selection, fitting and perfect quality. We want to make you feel good to look good at affordable rates. Styles and silhouettes of our garments are beautifully worked upon a wide range of fabrics and print like Cotton, Block print, Screen print, Kantha, Gota, Tie & Dye, Chikankari, ZARDOZI & Embroidery Hand painted, Schiffli We invest a lot of thought and research behind each outfit with an idea to make our customers feel special and enhance their personality.

YOU ARE ALREADY BEAUTIFUL. “OUR MISSION IS TO MAKE YOU FEEL THAT WAY." "Fab by Ritika’s " is an organic clothing label. We seek to delight you with apparels that you LOVE!

OUR FOUNDER

Samta Dhawan Known as “Ritika Mam” is an entrepreneur and a fashion enthusiast with a keen eye for aesthetics, detail, and design. Uptownie was born out of her desire to empower Indian women with affordable and fuss-free clothing that complements their body type and physicality.  “Ritika” graduated from Banaras Hindu University possessing degree of B. Com hons. MBA from GSBA Grater Noida in with dual specialization in Finance & Marketing. She also draws upon 35 years of her family’s experience within the fields of manufacturing and Trading of Banarasi Sarees to bring perfection to the production process.

After 10 years of extensive experience working in the fashion industry, and churning out over 2000 unique designs, Ritika knows how a masterful play with colours, cuts, textures, patterns, Embroidery and styles can bring out individuality and confidence in a woman. She endeavors to challenge beauty stereotypes and invites women from all over the country to join in an unabashed celebration of their own bodies. She steers away from designing for the ramp and uses her clothes as a medium to communicate with the women of today and give them a chance to express their best selves.

OUR TEAM

The driving force of the company is a team of young and urban Indian women & Men who wear the shoes of our customers in every step of their way. We design fuss-free and chic clothes also keeping in mind that no one has the time for endless ironing, slips, nips and tucks, shoulders that slip off, or unflattering cuts.

Our digital store is run by 15 young men and women who work across all departments: from marketing and designing, to warehousing, with a gusto for growth. The Uptownie office is a space of equal opportunity and a conducive environment for tremendous growth in the field of fashion.

We envision a world where every body shape and size is celebrated. Your outfit is never “too bold” or “too well-fitted” or “too casual,” it is always a personal expression of your inner beauty through our store is never a hunt for what’s good, but always a tough pick between many great choices.